Branding and Logo Design
Intentional branding for businesses ready to grow
BRAND STRATEGY
BRAND IDENTITY
LOGO DESIGN
What is branding and why it matters?
Branding is more than just a logo or a catchy tagline, it’s the essence of your business.
It’s how people perceive you, what they feel when they think about you, and what they say when you’re not in the room. It connects on emotional level, brings clarity and professionalism into everyday operations.
Strategy-based branding establishes your identity in the marketplace, builds trust with your audience, and sets you apart from competitors. When done right, it can turn customers into raving fans.
Why you need a strategy first
Many businesses dive straight into designing a logo or creating a website without understanding their brand. This is like building a house without a blueprint. Without a strategic foundation, your branding efforts can become disjointed and ineffective.
A well-defined strategy makes sure that everything aligns with your core values and long-term vision, creating a cohesive and memorable brand experience for your customers.
Why a logo alone isn't enough
A logo is just one piece of the puzzle. It’s important, but without a solid strategy, it can fall flat. A logo without strategy is like a book without a plot, it might look good but it won’t resonate.
Brand strategy will inform every design decision, ensuring that your logo, colours, and typography all work together to tell a compelling story.
WHAT CAN STRONG BRANDING DO FOR YOU:
Be recognisable
A consistent brand identity helps customers remember you. It communicates your unique value proposition, making it easier for customers to see why they should choose you.
Win more customers and grow loyalty
A well-defined brand fosters trust and emotional connections with customers. When they feel aligned with your brand, they are more likely to become loyal, repeat customers.
Consistency + Repeatability
A cohesive brand strategy ensures that your messaging and visual identity are consistent across all channels. This consistency builds credibility and makes sales and marketing more scalable.
Perceived value
Strong branding can increase the perceived value of your products or services. Customers often associate strong brands with quality, allowing you to charge premium prices.
Build an asset for future
A strong brand doesn’t just attract customers, it also attracts talent.
Create a business that has transferable value, far beyond the founder.
Strong branding is not just a nice-to-have, it’s a crucial component of business success!
Branding Packages Overview
BUSINESS ESSENTIALS
Perfect for business owners and professionals who's DIY
branding needs upgrading to look professional and be seen. Great for new businesses who want to show up as experts and trustworthy from the get-go.
All you need to get started building a strong brand as you build your business.
Brand Discovery & Strategy
We will clarify your message and set the foundation. We will work out how to tell your story and communicate your value, to make sure that everything is aligned.
Custom Logo Design System
Custom logo package with variations, colour palette, typography. All files delivered ready for digital & print use.
Brand Guide
Brand Guide book helps you to safeguard your new identity and keep everything consistent across all marketing channels.
Business Card
Business card is a great marketing tool for those in-person interactions. It creates a professional and memorable first impression.
Letterhead
Letterhead design in Word Document and PDF formats. You are ready to send letters, quotes and proposals.
Email Signature
Professional, branded e-mail signature will help you keep all your communication cohesive.
From $2,400 + GST
COMPLETE
BRAND MAKEOVER
Best for businesses who are ready to level up and grow. Ready to show up as an expert in your field and truly connect with the right people. We craft a brand message and strong identity that authentically reflects what you stand for.
Everything you need for a lasting brand presence, to stand out in the marketplace, and build loyal customer base.
Brand Discovery & Strategy
We will clarify your message and set the foundation. We will work out how to tell your story and communicate your value, to make sure that everything is aligned.
Brand Story & Messaging
We craft your Brand story and Sales message and define the messaging anchors.
Custom Logo Design System
Custom logo package with variations, colour palette, typography. All files delivered ready for digital & print use.
Custom Brand Illustrations
Custom illustrations inject character and personality into your brand visuals and make concepts and ideas easy to understand at glance.
Brand Guide Book
Brand Guide book helps you to safeguard your new identity and keep everything consistent across all marketing channels.
Business Card
Business card is a great marketing tool for those in-person interactions. It creates a professional and memorable first impression.
Letterhead
Letterhead design in Word Document and PDF formats. You are ready to send letters, quotes and proposals.
Email Signature
Professional, branded e-mail signature will help you keep all your communication cohesive.
Social Media Graphics
Branded social media graphics help your audience to recognise your content instantly. They grab attention and create trust in the crowded digital space.
From $ 4,700 + GST
ULTIMATE BRAND & WEBSITE BUNDLE
We craft a strong and clear brand message, brand identity to reflect that message, and a custom website that is made for real human journey. Your online home for your business is as welcoming as it is winning. You’ll have a WordPress website that can grow as your business grows.
Show up as a cohesive, professional business at every client touchpoint - off-line and on-line
Brand Discovery & Strategy
We will clarify your message and set the foundation. We will work out how to tell your story and communicate your value, to make sure that everything is aligned.
Brand Story & Messaging
We craft your Brand story and Sales message, and create strategic content for your website.
Website Copywriting
We craft your Brand story and Sales message, and create strategic content for your website.
Custom Logo Design System
Custom logo package with variations, colour palette, typography. All files delivered ready for digital & print use.
Custom Brand Illustrations
Custom illustrations inject character and personality into your brand visuals and make concepts and ideas easy to understand at glance.
Brand Guide Book
Brand Guide Book helps you to safeguard your new identity and keep everything consistent across all marketing channels.
Business Card
Business card is a great marketing tool for those in-person interactions. It creates a professional and memorable first impression.
Letterhead
Letterhead design in Word Document and PDF formats. You are ready to send letters, quotes and proposals.
Email Signature
Professional, branded e-mail signature will help you keep all your communication cohesive.
Website Design & Build
Strategic website design that looks beautiful, is easy to navigate, and calls to action.
6 Pages, SEO ready
Responsive on all devices.
Mobile Friendly Build
Responsive on all devices.
One Month Maintenance
One month maintenance to make sure everything is running smoothly.
Training
Training on how to update your site and make changes in the future.
From $ 7,000 + GST
BRAND MANAGEMENT
Brand is a living entity that evolves and adapts. It is important to keep your brand identity and messaging meaningful, cohesive and up-to-date.
Creative direction
Campaign & project design
Capability Statements
Presentation design
Social media systems & templates
Brochures & flyers
Print design & management
Merchandise design
HOW DOES IT WORK
DISCOVERY
In the heart of every project is strategy, psychology and storytelling that aligns with your customer's journey. We start with the core message of your business and what are the goals we are aiming for. We assess where is your business currently at and where would you like it to be.
STRATEGY, STORY & MESSAGE
We will dive deep and get crystal clear on your messaging. Who are you serving and how. What does your industry look like and where do you fit. What are your values & mission, brand personality and communication style. We create a story and sales message that will anchor and direct the brand visuals.
IDENTITY DESIGN
Based on the strategy and messaging we have created, I will craft a meaningful Visual Identity that supports this message and communicates what your brand stands for. I deliver you a powerful brand and website that looks beautiful and is built for real human experience.
BRAND GUIDE
LAUNCH & GROW
We’ll roll out your new branding across all your marketing tools, ensuring you’re ready to launch your brand and make a big splash! With a Brand Guide book to safeguard your new identity, you’ll have all you need to show up consistently and grow your business.
GET INSPIRED
Explore some of the latest projects created for businesses like yours
>> Are you ready to let go of the overwhelm & frustration and take your business & marketing to the next level?
"WOW! I love everything about the branding package Tiina delivered.
Before working with Tiina, my branding consisted of a colour palette and some fonts, I had no idea how to tie my branding into a strategic pathway that connected my dream clients. Tiina took the time to get to know my brand and my ideal clients. With a seamless process, she delivered something far beyond what I imagined possible.
I now have a professional brand that I'm excited to show potential clients and feel validated charging premium prices. And the custom illustrations! I'm secretly obsessed with how on-brand and unique they are. I highly recommend working with Tiina, her level of passion for helping small businesses is evident in how much love she pours into your project. Thank you so much, Tiina."
Erin Morris - ER Copywriting
WORKING WITH CLIENTS ALL AROUND THE WORLD
Our home base is in sunny Perth, WA.
Our client base is global.
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